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Spotify launched in the US

Nick

Nick

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Almost two and a half years after its launch in Europe, Spotify has been finally launched in the USA. The European music streaming service has reached deals with major record labels in the US that allows American users to try one of iTunes biggest rivals.

The pricing structure will be slightly different to Europe where there’s only Free and Premium. Free accounts in the US will be invitation only but there will be an Ad-Free version for $4.99 a month plus a Premium Account with Mobile Access for $9.99 a month.

Spotify will find the going much harder in the US where established apps such as Pandora, Grooveshark, Rhapsody, Mog and of course, iTunes dominate the music streaming industry. However, according to some market analysts such as Albert Fried & Co., Spotify poses the biggest challenge to all of them. Speaking to PaidContent.org, analyst Rich Tullo said:

Spotify is really the biggest threat, in our view. It’s going to sell into Facebook’s 650 million users, and if you look at the growth of Zynga, it’s clear that an alliance with Facebook is definitely what you want, because it’s the biggest distribution channel out there.

According to my account, I still have the option to “send your family and friends an invitation to join Spotify” so if you’re a US user that would like to try Spotify, leave a comment below with a reason why you want to try Spotify, and I’ll try sending some invites.

Nick

Nick

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