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McAfee rebrands itself as Intel Security

Zuzanna Blaszkiewicz

Zuzanna Blaszkiewicz

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McAfee, the security software purchased by Intel in 2010, announced during this year’s Consumer Electronics Show that it will re-brand itself as Intel Security. In addition to the name change, Intel Security will also offer some of its products for free.

During a presentation at CES 2014, Intel CEO Brian Krzanich said that “Intel plans to offer element’s of McAffe’s… security solutions for mobile devices for free”. The company is expected to announce more changes to its product line within the next few months.

Krzanich gave no reason for the change, but it seems as if Intel wants to expand its name in the online security world, as well as distance itself from the McAfee name, as founder John McAfee has been the subject of news scandal in recent years (as well as creating this bizarre video on how to uninstall McAfee Antivirus).

Despite the name change, however, the newly rebranded Intel Security will retain the shield logo.

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