Advertisement

Article

Windows Blue will probably be called something else

Jonathan Riggall

Jonathan Riggall

  • Updated:

Windows 8 and RT will be updated soon with something everyone has been calling ‘Windows Blue‘. But Microsoft have pretty much confirmed this will not be the eventual public name.

Frank X Shaw, the Corporate Vice President of Corporate Communications said on the Official Microsoft Blog that the ‘chances of products being named (Blue) are slim to none. And don’t start with the “so you’re telling me there’s a chance” bit.’

Shaw also took a dig at Google ‘Spring cleaning‘ (and killing Reader) while Microsoft was focusing on improving user experiences.

Last year Microsoft also insisted people drop references to Metro when describing the new Windows 8 interface. The reasons may be different, but the timing is just as bad.

windows blue personalize

With Metro and Blue, Microsoft created simple names people could use easily, and more importantly remember. Talking about the ‘Window 8 modern user interface’ is just awkward; I’d prefer not to have to do it.

What will Windows Blue actually be called when its released? The experience with Metro suggests something uninspiring like Windows 8 Obligatory Pack of Updates.

If Microsoft’s catchy internal project names keep leaking and sinking into the public consciousness, they’ll have trouble every time they have to change them.

Maybe it would be better to start with an internal name that can last?

Jonathan Riggall

Jonathan Riggall

Latest from Jonathan Riggall

Editorial Guidelines