Waze has partnered with Universal Pictures to bring the first celebrity voices for the social mapping app. Today, you’ll be able to use actor/comedian Kevin Hart’s voice as your personal navigator.
Earlier this year, Google purchased Waze for $1.3 billion and has left it alone as a separate mapping app from the company’s flagship Google Maps. Google has integrated Waze traffic alerts into Google Maps for Android and the web but hasn’t added any of Waze’s social features.
Waze is free and is supported by advertising for local businesses. This deal with Universal is another avenue for revenue for the mapping app. Kevin Hart is obviously promoting his movie, Ride Along, with a huge banner ad in the app.
To use hear Hart’s quips while you drive, head over to your Waze settings, tap on “Sound” and select “English – Ride Along” as your language.
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Source: VentureBeat